Privacy by Design: Why We Don't Sell Your Business Data - Pure Invoices
In an era of data-mining, Pure Invoices takes a different approach. Learn how we protect your client list and financial data.
There is a common saying in the tech world: “If you aren’t paying for the product, you are the product.”
For many “free” tools, this is the hidden reality. They offer a useful service at no cost, but in the background, they are aggregating your data, analyzing your client lists, and selling insights to advertisers or competitors.
At Pure Invoices, we believe your business data belongs to you.
Our Philosophy: Trust is the Currency
We built Pure Invoices on a foundation of trust, not data mining. We understand that for a freelancer or small business, your client list is your most valuable asset. It represents years of relationship building and hard work. The idea that a software provider would use that list to target your clients or sell market intelligence is fundamentally wrong to us.
What We Protect
When you use Pure Invoices, you are trusting us with sensitive information. We take that responsibility seriously.
1. Your Client List
We do not, and will never, sell, rent, or share your client contact information. Your rolodex is yours alone. We don’t use it to market our own services to your clients, and we certainly don’t let anyone else do it.
2. Your Revenue Data
How much you earn, who pays you the most, and your pricing strategy—these are trade secrets. We treat your financial data with the highest level of confidentiality. It exists on our servers solely to provide the service to you.
3. Sensitive Business Details
From your tax ID to your bank details (if connected), we use industry-standard encryption to ensure that your private business information stays private.
If It’s Free, How Do You Make Money?
Transparency is key. We offer a generous Free Forever plan because we want to help small businesses get off the ground. We don’t need to sell your data to keep the lights on.
Our sustainable revenue model comes from our Pro and Founder tiers. These paid plans offer advanced features like unlimited invoicing, custom branding, and automated workflows for power users.
In short: We make money when you find our tool valuable enough to pay for it, not by selling you out behind your back.
Conclusion
You shouldn’t have to compromise your privacy to send a professional invoice. With Pure Invoices, you get a powerful, simple tool that respects your ownership. Your data belongs to you, period.